The objective was to create a state-of-the-art, user-friendly app that would not just attract fashion lovers but also provide solutions to their fashion-related worries and desires.
We strive to create a vibrant community where individuals can express themselves freely and grow together.
Overview
ENSIC is a fashion social media app born from the passionate hearts of a group of founders. Driven by a shared love of fashion, ENSIC was created as a space for individuals to connect and express their creativity. We believe that fashion is not just about looking good, but also about how we connect with others and represent ourselves.
Features
1. Stay updated with the latest trends: Get reliable and timely fashion news and insights, and receive notifications from creator posts.
2. Shoppable content: Easily discover products through shoppable posts created by creators from authentic brands.
Personalized style recommendations: Get tailored style suggestions based on your body type and personal color palette.
Personalized feed: Discover posts that match your unique style and body type through our algorithm.
Detailed filters: Refine your search with our comprehensive and diverse filters.
Creative community: Join our fashion community where creators can showcase their talent and compete in exciting contests with great prizes.
Problems
Users are having difficulty finding and purchasing fashion products on the app due to an inefficient search system and excessive irrelevant information.
Users struggle with styling, finding high-quality products that fit their body shape, and staying up-to-date with the latest fashion trends and resources.
The lack of a strong fashion community makes users less engaged, resulting in fewer content contributions and difficulty attracting new members.
Solutions
Offer AI-powered search with advanced filters for quick and accurate results, including personalized product recommendations
Develop a feature that analyzes body shape and personal color preferences to offer personalized recommendations through a sophisticated algorithm, refined over time
Create new features such as discussion forums, creative contests, and fashion events to stimulate user interaction and connection, fostering a strong fashion community
